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University of Houston - FALL 2010 | ||
Section 27878 | ||
 | Experiential Retailing: Concepts and Strategies That Sell (1st Edition) by Pauline Sullivan, Judith Cardona Forney, Youn-Kyung Kim, Youn-Knung Kim Hardcover, 480 Pages, Published 2007 ISBN-10: 1-56367-399-1 / 1563673991 ISBN-13: 978-1-56367-399-3 / 9781563673993 Todays consumers demand more they seek an emotional experience from shopping, one that will allow them to express who they are. From the cool, hipster appeal of Target to the rock-n -roll nostalgia for sale at the Hard Rock Cafe, today's successful retailers are increasingly finding ways to provide | |