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University of Houston - FALL 2010 | ||
Section 29096 | ||
 | Services Marketing Management, Third Edition (3rd Edition) by Peter Mudie, Angela Pirrie Paperback, 280 Pages, Published 2006 ISBN-10: 0-7506-6674-9 / 0750666749 ISBN-13: 978-0-7506-6674-9 / 9780750666749 Services Marketing Management builds on the success of the previous editions, formally entitled 'The Management and Marketing of Services', to provide an easily digestible approach to the service industry with a specific focus on the management and marketing elements.This new edition has been thorou | |