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University of Houston - FALL 2010 | ||
Section 32806 | ||
 | Pricing and Revenue Optimization (1st Edition) by Robert L. Phillips Hardcover, 368 Pages, Published 2005 ISBN-10: 0-8047-4698-2 / 0804746982 ISBN-13: 978-0-8047-4698-4 / 9780804746984 This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of | |