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University of Houston - SPRING 2011 | ||
Section 21331 | ||
 | The Customer Century: Lessons from World Class Companies in Integrated Communications (Routledge Corporate Communication Series) (1st Edition) by Anders Gronstedt Hardcover, 256 Pages, Published 2000 ISBN-10: 0-415-92199-6 / 0415921996 ISBN-13: 978-0-415-92199-2 / 9780415921992 Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn to | |