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University of Houston - SPRING 2011 | ||
Section 20517 | ||
 | Service Management and Operations (2nd Edition) by Cengiz Haksever, Barry Render, Roberta S. Russell, Robert G. Murdick, Robert Johnston, Roberta S. (Virginia Tech Paperback, 608 Pages, Published 1999 ISBN-10: 0-13-081338-9 / 0130813389 ISBN-13: 978-0-13-081338-1 / 9780130813381 This book approaches service management from a multidisciplinary prospective drawing upon research from economics, consumer behavior, marketing, strategy, international management, management science and operational management. It offers in-depth coverage the topics that are usually relevant to se | |