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University of Nevada - Las Vegas - SPRING 2011 | ||
Section 1001 | ||
 | Basics Advertising 01: Copywriting by Robert Bowdery Paperback, 176 Pages, Published 2008 ISBN-10: 2-940373-68-X / 294037368X ISBN-13: 978-2-940373-68-0 / 9782940373680 This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising"."Basics Advertising: Copywriting" provides a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywrite | |