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 | The Bare Bones Introduction to Integrated Marketing Communication (8th Edition) by Robyn Blakeman Paperback, 312 Pages, Published 2008 ISBN-10: 0-7425-5541-0 / 0742555410 ISBN-13: 978-0-7425-5541-9 / 9780742555419 Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as societal and cult | |