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 | Principles of Marketing (Principles of Marketing) (11th Edition) by Gary Armstrong, Philip R. Kotler, Dr Philip Kotler, Cram101 Textbook Reviews Hardcover, 768 Pages, Published 2005 ISBN-10: 0-13-146918-5 / 0131469185 ISBN-13: 978-0-13-146918-1 / 9780131469181 The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially respons | |