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 | Advertising and Promotion: An Integrated Marketing Communications Perspective (7th Edition) by George Edward Belch, Michael A. Belch, George Eugene Belch Hardcover, 820 Pages, Published 2007 ISBN-10: 0-07-310126-5 / 0073101265 ISBN-13: 978-0-07-310126-2 / 9780073101262 Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marke | |