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Walsh University - SPRING 2009 S.P.S. | ||
Section IO | ||
 | Basic Marketing w/Student CD (16th Edition) by E. Jerome Mccarthy, Joseph P. Cannon, William Perreault Jr., William D. Perreault, Ph.D. Hardcover, 790 Pages, Published 2006 ISBN-10: 0-07-332404-3 / 0073324043 ISBN-13: 978-0-07-332404-3 / 9780073324043 Basic Marketing 16e builds on the foundation pillars of previous editions � the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the �four Ps� to the introductory marketing course. The unifying focus of Basic Marketing | |