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University of the Sciences - FALL 2010 | ||
Section 1 | ||
 | Product Management (McGraw-Hill/Irwin Series in Marketing) (4th Edition) by Donald R. Lehmann, Russell S. Winer Hardcover, 512 Pages, Published 2004 ISBN-10: 0-07-286598-9 / 0072865989 ISBN-13: 978-0-07-286598-1 / 9780072865981 Product Management, 4/e by Lehmann and Winer is a lean, defining text that covers three major tasks facing today�s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels o | |