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University Bookstore @ Pacific - SPRING 2011 | ||
Section 01 | ||
 | Marketing (2nd Edition) by Dhruv Grewal, Michael Levy, -Mcgraw-Hill/Irwin-, Levy Grewal Hardcover, 720 Pages, Published 2009 ISBN-10: 0-07-338095-4 / 0073380954 ISBN-13: 978-0-07-338095-7 / 9780073380957 It is clear that marketing has changed significantly in the past few decades. So much so, that in 2004 and again in 2007, the American Marketing Association redefined the word “marketing” itself. Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new def | |