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University Bookstore @ Pacific - SPRING 2011 | ||
Section 01 | ||
 | Marketing Strategy: A Decision Focused Approach (7th Edition) by John W. Mullins, Orville C. Walker, Harper Boyd Jr., Walker And Mullins Paperback, 368 Pages, Published 2010 ISBN-10: 0-07-338115-2 / 0073381152 ISBN-13: 978-0-07-338115-2 / 9780073381152 Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingâs cross/inter-functional relations | |