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University Bookstore @ Pacific - SPRING 2011 | ||
Section 01 | ||
 | Wordsmithing: The Art and Craft of Writing for Public Relations (3rd Edition) by Ron Rhody, Carol Ann Hackley Paperback, 178 Pages, Published 2009 ISBN-10: 0-558-52644-6 / 0558526446 ISBN-13: 978-0-558-52644-3 / 9780558526443 “Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it’s done well, it’s pure artistry.”–Foreword WORDSMITHING explains the how and why of writing for public relat | |