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Barnes & Noble @IUPUI - FALL 2010 | ||
Section 31239 | ||
Public Relations in Health Care: A Guide for Professionals (J-B AHA Press) (2nd Edition) by Kathleen Larey Lewton Paperback, 288 Pages, Published 1995 ISBN-10: 1-55648-143-8 / 1556481438 ISBN-13: 978-1-55648-143-7 / 9781556481437 This comprehensive guide to everything you need to know about PR provides a theoretical overview and practical advice for PR professionals new to health care and new ideas and insights for veterans. The authors explain how the PR function can contribute to the success of the contemporary health care |