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Barnes & Noble @IUPUI - FALL 2010 | ||
Section 31778 | ||
 | Olympic Media: Inside the Biggest Show on Television (Routledge Critical Studies in Sport) (1st Edition) by Andrew C. Billings Paperback, 200 Pages, Published 2008 ISBN-10: 0-415-77251-6 / 0415772516 ISBN-13: 978-0-415-77251-8 / 9780415772518 Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other | |