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 | Using Qualitative Research in Advertising: Strategies, Techniques, and Applications (1st Edition) by Dr. Margaret Ann Morrison (Editor), Dr. Eric Haley (Editor), Kim Bartel Sheehan (Editor), Dr. Ronald E. Taylor (Editor), Inc Sage Publications Paperback, 152 Pages, Published 2002 ISBN-10: 0-7619-2383-7 / 0761923837 ISBN-13: 978-0-7619-2383-1 / 9780761923831 Using Qualitative Research in Advertising: Strategies, Techniques and Applications is the first book to discuss both theory and application of qualitative research techniques as they relate specifically to advertising research. Designed for those currently, working in the advertising industry and fo | |