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Penn State Brandywine - FALL 2010 | ||
Section 1 | ||
 | M: Marketing (1st Edition) by Dhruv Grewal, Michael Levy Paperback, 335 Pages, Published 2008 ISBN-10: 0-07-338117-9 / 0073381179 ISBN-13: 978-0-07-338117-6 / 9780073381176 Grewal/Levy is the first Principles of Marketing text to be written from the ground up using the new definition and its value focus. In keeping with the value theme of the text, the authors met face to face with more than 150 instructors and walked through each chapter of the text and each supplemen | |