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Columbia College - DAY SPRING MAIN CAMP

Textbooks for Course MKTG 420

Section A

      
Guide to Managerial Persuasion and Influence (Guide to Business Communication Series) ()
by Jane P. Thomas, Bayoumi Magdy A.
Paperback, 120 Pages, Published

ISBN-10: 0-13-140568-3        / 0131405683

ISBN-13: 978-0-13-140568-4 / 9780131405684

This brief, reader-friendly guide focuses on the kinds of persuasion employed by business people in their day-to-day work. It considers such factors as organizational relationships and culture, and the context of every persuasive act of communication. KEY TOPICS Specific chapter topics cover deve


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