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University of South Florida Tampa - FALL 2010 | ||
Section 001 | ||
 | Broadcast/Broadband Copywriting (8th Edition) by Peter B. Orlik Paperback, 504 Pages, Published 2009 ISBN-10: 0-205-67452-6 / 0205674526 ISBN-13: 978-0-205-67452-7 / 9780205674527 Broadcast/Broadband Copywriting is the most widely used book for learning how to write all types of copy for the electronic media. This book addresses the fundamental rules and techniques common to electronic media scripting with a depth of coverage unmatched by other texts, but without assuming an | |