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University of South Florida Tampa - FALL 2010 | ||
Section 001 | ||
An Introduction to Survey Research, Polling, and Data Analysis (3rd Edition) by Dr. Herbert F. Weisberg, Dr Jon A. Krosnick, Bruce D. Bowen, Herbert F. Wiesberg Paperback, 408 Pages, Published 1996 ISBN-10: 0-8039-7402-7 / 0803974027 ISBN-13: 978-0-8039-7402-9 / 9780803974029 This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the au |