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University of South Florida Tampa - SPRING 2011

Textbooks for Course SYP 4420

Section 191

      
The Advertising and Consumer Culture Reader ()
by Joseph Turow (Editor), Matthew Mcallister (Editor), Dr Matthew P. Mcallister, Mark Andrejevic, Ben H. Bagdikian, Maitrayee Chaudhuri
Paperback, 456 Pages, Published

ISBN-10: 0-415-96330-3        / 0415963303

ISBN-13: 978-0-415-96330-5 / 9780415963305

Commercial breaks, radio spots, product placements, billboards, pop-up ads-we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function w


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