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Illinois State University - SPRING 2011

Textbooks for Course FCS 371

Section 001

      
Merchandising:Theory, Principles, and Practice ()
by Grace I. Kunz
Paperback, 518 Pages, Published

ISBN-10: 1-56367-826-8        / 1563678268

ISBN-13: 978-1-56367-826-4 / 9781563678264

With full-color photographs and expanded discussion of sourcing throughout the book, the 3rd Edition focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includ


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