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Illinois State University - SPRING 2011 | ||
Section 002 | ||
 | Promotion in the Merchandising Environment (2nd Edition) by Kristen K. Swanson, Judith C. Everett Hardcover, 560 Pages, Published 2007 ISBN-10: 1-56367-551-X / 156367551X ISBN-13: 978-1-56367-551-5 / 9781563675515 Promotion is a key element at each step of the merchandising process. Advertising, directmarketing, public relations, special events, and visual merchandising all work together tocommunicate the same message about a product, brand, or organization to the end user.Promotion in the Merchandising Envir | |