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 | Mastering the Complex Sale: How to Compete and Win When the Stakes are High! (1st Edition) by Jeff Thull, John Sullivan Hardcover, 240 Pages, Published 2003 ISBN-10: 0-471-43151-6 / 0471431516 ISBN-13: 978-0-471-43151-0 / 9780471431510 "Jeff Thull’s Prime process plays a key role in helping companies and their customers cross the chasm. It has built into its core the high-integrity communications and depth of commitment necessary to ensure customers succeed with game-changing initiatives." –Geoffrey A. Moore, author of Crossing | |