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Illinois State University - FALL (Aug, Sept) | ||
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 | Campaign Strategies and Message Design: A Practitioner's Guide from Start to Finish (99th Edition) by Mary Anne Moffitt Paperback, 224 Pages, Published 1999 ISBN-10: 0-275-96470-1 / 0275964701 ISBN-13: 978-0-275-96470-2 / 9780275964702 Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public communication campaigns. The book is a practical guide to the step-by-step process of conceptualizing, planning, and executing a public relations, marketing/adverti | |