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Illinois State University - FALL (Aug, Sept) | ||
Section 001 | ||
 | Corporate Community Relations: The Principle of the Neighbor of Choice (99th Edition) by Edmund M. Burke, Harry J. Baerg Paperback, 208 Pages, Published 1999 ISBN-10: 0-275-96471-X / 027596471X ISBN-13: 978-0-275-96471-9 / 9780275964719 Burke challenges the current thesis that companies should act responsibly toward communities and societies. Instead, he shows that changes in society mandate that companies must develop strategies and programs that foster a reputation of trust in local communities in order that they preserve their l | |