GetTextbooks.co.uk
 Compare Price & Save up to 90%
Search by multiple ISBN, single ISBN, title, author, etc ...

  

High Point University - SPRING 2011

Textbooks for Course COM 4415

Section 01

      
Strategic Communications Planning for Effective Public Relations and Marketing ()
by Wilson Laurie J., Joseph D. Ogden
Paperback, 284 Pages, Published

ISBN-10: 0-7575-4887-3        / 0757548873

ISBN-13: 978-0-7575-4887-1 / 9780757548871

The basic principles of researched-based strategic planning remain unchanged...However, the tools used to conduct research, analyze data and communicate with key publics have been revolutionized by advances in technology. With so many ways to segment publics and along with several new strategies and


Home | iPhone App | Sell Books | Browse | Professors | Webmasters

[ United States | Canada | Germany | India ]

Copyright © 2003-2024 GetTextbooks.co.uk