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Hood College - SPRING 2011 | ||
Section 01 | ||
 | Marketing (15th Edition) by William M. Pride, O. C. Ferrell, Pride/Ferrell Hardcover, 605 Pages, Published 2008 ISBN-10: 0-547-16747-4 / 0547167474 ISBN-13: 978-0-547-16747-3 / 9780547167473 Perfect for students of all backgrounds and interest levels, Pride and Ferrell's MARKETING 2010, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (inclu | |