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Hood College - FALL 2010 | ||
Section 01 | ||
 | Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion) (Updated Edition) by Ted Brader Paperback, 280 Pages, Published 2006 ISBN-10: 0-226-06989-3 / 0226069893 ISBN-13: 978-0-226-06989-0 / 9780226069890 It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Ted Brader's innovative book is the first scientific study to examine the effects that these emotional appeals in political advertising have o | |