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Siena Heights University - WINTER 2011 | ||
Section AA | ||
 | Creative Arts Marketing, Second Edition (2nd Edition) by Elizabeth Hill, Terry O'sullivan, Catherine O'sullivan Ll., Brian Whitehead, Cathy O'sullivan, Liz Hill Paperback, 382 Pages, Published 2003 ISBN-10: 0-7506-5737-5 / 0750657375 ISBN-13: 978-0-7506-5737-2 / 9780750657372 As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remains unrivalled, and in addition this edition gives new coverage of-* Current knowledge and best practice about marketing and advertising through new media* The impact of Relationship Marketing techni | |