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Simmons College - SPRING 2011

Textbooks for Course GSM FOUNDATION

Section 01

      
The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases ()
by William C. Ellet, 威廉·埃利特
Paperback, 288 Pages, Published

ISBN-10: 1-4221-0158-4        / 1422101584

ISBN-13: 978-1-4221-0158-2 / 9781422101582

在线阅读本书 If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In The Case Stud


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