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IIT Downtown Center for Law & Business - SPRING 2011 LAW/BUS | ||
Section 01 | ||
 | Marketing Imagination, New, Expanded Edition by Theodore M. Levitt, I.M. Levitt Paperback, 238 Pages, Published 1986 ISBN-10: 0-02-919090-8 / 0029190908 ISBN-13: 978-0-02-919090-6 / 9780029190906 Since its publication in 1983, "The Marketing Imagination" has been widely praised as the classic, all-inclusive "Levitt on Marketing". Now Theodore Levitt-- renowned as the Harvard Business School's "guru of marketing"-- has newly expanded his original work to recap the developing globalization deb | |