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Kean University - WINTER 2011 | ||
Section 01 | ||
 | Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns (Routledge Communication Series) by Joann Keyton Paperback, 432 Pages, Published 1994 ISBN-10: 0-07-340676-7 / 0073406767 ISBN-13: 978-0-07-340676-3 / 9780073406763 "Communication Research: Asking Questions, Finding Answers" covers basic research issues and both quantitative and qualitative approaches to communication research. The text helps students become better consumers of communication research literature by emphasizing effective methods for finding, cons | |