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Kean University - WINTER 2011 | ||
Section 01 | ||
 | The Elusive Fan: Reinventing Sports in a Crowded Marketplace (Business Books) (1st Edition) by Ben Ryan Shields, Philip Kotler, Irving J. Rein, Rving Rein, Kotler Rein Hardcover, 368 Pages, Published 2006 ISBN-10: 0-07-145409-8 / 0071454098 ISBN-13: 978-0-07-145409-4 / 9780071454094 Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as basebal | |