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Kean University - WINTER 2011 | ||
Section 01 | ||
 | E-commerce 2011: Business, Technology, Society (Pearson Custom Business Resources) (7th Edition) by Kenneth C. Laudon, Carol Guercio Traver, Traven Traven Hardcover, 912 Pages, Published 2010 ISBN-10: 0-13-609119-9 / 0136091199 ISBN-13: 978-0-13-609119-6 / 9780136091196 This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerceâtechnology change, business development, and social issuesâto provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models an | |