 | GetTextbooks.co.uk Compare Price & Save up to 90% | | |
|
Ferris State University - SPRING 2011 | ||
Section VL1 | ||
 | Strategy Maps: Converting Intangible Assets into Tangible Outcomes (1st Edition) by Robert Steven Kaplan, David P. Norton, Thomas H. Davenport, 罗伯特·卡普兰, 大卫·诺顿, Robert E. Kaplan, Norton Kaplan Hardcover, 454 Pages, Published 2004 ISBN-10: 1-59139-134-2 / 1591391342 ISBN-13: 978-1-59139-134-0 / 9781591391340 在线阅读本书Book DescriptionMore than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy | |