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Ferris State University - SPRING 2011 | ||
Section 001 | ||
 | International Business (5th Edition) by Simon Collinson, Alan M. Rugman, Cram101 Textbook Reviews Paperback, 752 Pages, Published 2008 ISBN-10: 0-273-71654-9 / 0273716549 ISBN-13: 978-0-273-71654-9 / 9780273716549 A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management. Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies – the EU, th | |