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Ferris State University - SPRING 2011

Textbooks for Course ECOM 375

Section 001

      
Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing ()
by Susan K. Jones, Gina (Con) Cooke, Lauren (Con) Smith, Ellen (Editor) Falk, Jacquie (Con) Wallace
Paperback, 400 Pages, Published

ISBN-10: 1-931644-69-1        / 1931644691

ISBN-13: 978-1-931644-69-3 / 9781931644693

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing prof


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