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Penn State Wilkes-Barre - FALL 2008 | ||
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 | Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition (3rd Edition) by Robert Gravlin Cooper Paperback, 416 Pages, Published 2001 ISBN-10: 0-7382-0463-3 / 0738204633 ISBN-13: 978-0-7382-0463-5 / 9780738204635 The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper de | |