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Saint Joseph's College - Suffolk Campus - FALL 2010 | ||
Section SAP01 | ||
 | Marketing (14th Edition) by Michael J. Etzel, William J. Stanton, Bruce J. Walker Paperback, 706 Pages, Published 2007 ISBN-10: 0-07-301634-9 / 0073016349 ISBN-13: 978-0-07-301634-4 / 9780073016344 State-of-the-art coverage in this edition includes relationship marketing,value marketing,ISO 9000,database marketing,and the technological developments that have reinvented marketing practice in the 1990s,such as Internet and World Wide ... | |