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Florida Atlantic University Boca Raton Campus - SPRING 2011

Textbooks for Course GEB 6215

Section 001

      
The Cultural Dimension of International Business, ()
by Gary Ferraro Professor Emeritus
Paperback, 240 Pages, Published

ISBN-10: 0-205-64528-3        / 0205645283

ISBN-13: 978-0-205-64528-2 / 9780205645282

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management.   This is only book that demonstrates how the theory and insights of cultural anthropology can positively influen


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