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Shark's Cove - FALL 2010 | ||
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 | Essentials of Business Research Methods (1st Edition) by Arthur H. Money, Phillip Samouel, Barry J. Babin, Joe Hair, Joseph F. (Editor) Hair Paperback, 464 Pages, Published 2003 ISBN-10: 0-471-27136-5 / 0471271365 ISBN-13: 978-0-471-27136-9 / 9780471271369 This book covers the essentials of business research for managers. It includes coverage of the increasing role of knowledge management as well as how to conduct information-gathering activities more effectively in a rapidly changing business environment. Because managers increasingly must make decis | |