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Lawrence Technological University - FALL (Aug 2010) | ||
Section 01 | ||
 | Essentials of Marketing (12th Edition) by E. Jerome Mccarthy, Joseph Cannon, William Perreault Jr., William D. Loose Leaf, Published 2009 ISBN-10: 0-07-740541-2 / 0077405412 ISBN-13: 978-0-07-740541-0 / 9780077405410 This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach. Your customers can t | |