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Marist - Spring 2011 | ||
Section 782 | ||
 | Health Care Market Strategy: From Planning to Action (3rd Edition) by Steven G. Hillestad, Eric N. Berkowitz Hardcover, 287 Pages, Published 2003 ISBN-10: 0-7637-4799-8 / 0763747998 ISBN-13: 978-0-7637-4799-2 / 9780763747992 2. Further information on the topics discussed in this chapter can be obtained from these sources: Leland L. Beik and Stephen L. Buzby, “Profitability Analysis by Market Segments,” Journal of Marketing 37 (July 1973):48–53. Patrick Dunne and Harry I. Wolk, “Marketing Cost Analysis: A Modularized | |