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Potomac State College of West Virginia University - SPRING 2011 | ||
Section P01 | ||
Menu Planning, Design, and Evaluation: Managing for Appeal and Profit (2nd Edition) by Jack D. Ninemeier (Other Contributor), David K. Hayes Hardcover, 351 Pages, Published 2008 ISBN-10: 0-8211-1315-1 / 0821113151 ISBN-13: 978-0-8211-1315-8 / 9780821113158 This text covers everything a foodservice manager or menu planner needs to know to develop a successful menu from analyzing the competition to looking at how the menu affects the design and layout of the facility (and vice versa) to menu pricing, design, and evaluation. This book is about the princi |