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Lamar University - FALL 2010 | ||
Section 01 | ||
 | Risk Issues and Crisis Management in Public Relations: A Casebook of Best Practice (PR in Practice) (4th Edition) by Michael Regester, Judy Larkin Paperback, 256 Pages, Published 2008 ISBN-10: 0-7494-5107-6 / 0749451076 ISBN-13: 978-0-7494-5107-3 / 9780749451073 The reputation of an organisation influences who we buy from, work for, supply to and invest in. Intangible assets, of which reputation forms an important part, account for well over 50 per cent of the value of the Fortune 500 and even more in the case of the FTSE 100. This fourth edition of "Risk I | |