|
Lamar University - FALL 2010 | ||
Section 01 | ||
MARKETING MANAGEMENT (9th Edition) by J. Paul Peter, James Donnelly Jr, James H. Donnelly Hardcover, 800 Pages, Published 2008 ISBN-10: 0-07-338113-6 / 0073381136 ISBN-13: 978-0-07-338113-8 / 9780073381138 Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain |