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 | Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers (6th Edition) by Edd C. Applegate, Art Johnsen, Applegate/Johnsen Paperback, 232 Pages, Published 2006 ISBN-10: 0-7425-3836-2 / 0742538362 ISBN-13: 978-0-7425-3836-8 / 9780742538368 Online Instructor Manual (login required)Creative Brief Form (Figure 8.1) (pdf file)Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advert | |