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Barnes & Noble @ King's - SPRING 2011

Textbooks for Course BUS 435

Section A

      
Managing Innovation, Second Edition: New Technology, New Products, and New Services in a Global Economy ()
by John Ettlie
Paperback, 528 Pages, Published

ISBN-10: 0-7506-7895-X        / 075067895X

ISBN-13: 978-0-7506-7895-7 / 9780750678957

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This


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